Christchurch Miami · Insights
Worth knowing this week (top of mind for staff)
- Per-sermon trend: EN week-over-week 86 → 81 views (-6%); ES 7 → 12 views (+71%). Within-channel comparison shows ES growing faster than EN this week despite far smaller absolute numbers — exactly the kind of growth signal that gets missed in side-by-side absolute comparisons.
- The headline finding: Of the 100 most-recent newcomers in PCO (last 30d), 0 are in a small group, 0 have a workflow card, 0 have a Connect Card on file. Connection follow-up is structurally absent for current newcomers.
- 77 new people added in 7d, but ~63 are admin imports (per Jeff). Real organic newcomer count last 7d ≈ 14, not 77. Trend chart below shows the corrected line.
- Connect Card form (id 980662) has 0 submissions in 90 days — completely unused in practice. The single biggest fix-this-Sunday opportunity for instrumentation.
- 7 of 16 active groups have 0 members. Several groups (Marriage Class, Mission Possible Kids, Thursday Prayer) are dormant in the dashboard. Either revitalize or archive.
- Mailchimp engagement strong: recent Church Family News campaign hit 63% open rate (industry ~25%). Email is by far CCM's healthiest engagement channel.
- Spanish sermon traffic: 12 views this week vs 7 last week = +71% WoW within-channel. EN was +184% WoW. Both above their own baselines; ES growing in line with EN.
- GMB direction requests = 9, phone calls = 0 (last 7d) — people are looking up where to come, not calling.
12-week newcomer trend · PCO new-people-per-week
Newcomer growth over time · with admin-import correction
Weekly counts of new people created in PCO. Latest week (4/28 → 5/4) shows the raw 77 alongside the corrected ~14 organic newcomers (subtracting Jeff's note of ~63 admin imports). The May 31 vs Mar 31 spikes are real registration events; February 24 was Vision Trip Dinner; March 31 was Easter follow-up.
This Sunday · just published
EN · YouTube
"Don't All Religions Lead to God? Why Christianity Is Different"
81 EN views (1d in)
6 ES views (2d in)
0 likes · 0 comments
28:25 EN runtime · 32:05 ES
Just dropped — too early for since-publish meaningful data. EN uploaded 5/4, ES uploaded 5/3. Strong trajectory at 81 views in 1 day; first-week target ~90 (EN median). Real assessment by Tuesday next week.
Last Sunday · 9 days of data
EN · YouTube
"What Does the Bible Say About Anxiety? | A Christian Sermon on Worry & Peace"
86 EN views (9d in)
9 ES views (9d in)
0 likes · 0 comments
45:14 EN runtime · 49:20 ES
Below normal band: 86 EN views vs 8-week median 92. ES at 9 (median 9). Guest preacher — speaker tag may affect discoverability. Engagement (likes/comments) flat at 0 across both languages — concerning for shareability.
Strategic North Star · 10% per layer (CCM-specific goals)
Stage goals · live data
Each stage has its own calibrated goal. Bars below show progress toward each stage's specific goal (gold line = at-goal; red = below; gold-fill = partial; green = at-or-above). Dashboard runs on the daily 06:05–07:00 ingestion cascade.
1 of 7 stages above goal
5 of 7 below or TBD · math recalibrated
1,485 total people in PCO
264 households
EDGE · phases of formation
Evangelism
77
new people last 7d (PCO)
2 stages · spans the seam
Discipleship
27
total group memberships
2 stages · 16 active groups
Generosity
—
Giving API not connected
1 stage · scope deferred
Empowerment
8
workflow cards in pipeline
3 stages · equipped & sent
Anonymous · web & video traffic + digital touchpoints
1
Online connection
Evangelismweb · video · search · social — passive reach AND active digital engagement
GA4 · GSC · YouTube · GMB · Mailchimp
5 sources LIVE
1a · Reach
passive consumption · web + video + search + GMB
~355
111 blog sessions + 80 GMB views + 19 GSC impressions + 145 blog page views
last 7d
1b · Digital engagement
active touches
0
connect-team digital touches not yet logged
manual entry pending
Reach split · last 7d
Stage 2 goal: 10% of online → service
→ target ~36 new attenders / 7d (10% of ~355) · denominator pending site-wide GA4
actual: ~14 organic + 63 admin = 77 raw
~39% organic of goal · denominator + numerator both need calibration
— Identity Seam —
"discovering a name OR getting them into the building"
via pre-checkin · newsletter signup · 1st event reg · 1st kids check-in · "I'm new" form · or simply walking in
~14
organic newcomers · 7d
2,668
Mailchimp subscribers
+63
admin imports (separate signal)
Named or present · individuals tracked on their own paths
2
Attending a service
EvangelismSunday morning attendance — total volume, new bodies, identification, retention.
PCO People · PCO Forms (Connect Card 980662) · PCO Check-Ins (event_times for Sunday counts)
PCO People + Forms + Check-Ins live
Connect Card practice gap (0 in 90d)
First-time flag query unreliable
2a · General attendance
PCO Check-Ins · all events
18
5/3: 18 · 4/26: 44 · 4/19: 36 (kids + checked-in adults; NOT total adult attendance)
last Sunday · live
2b · 1st-time / re-engaging
PCO new people
~14
organic only · 63 admin imports stripped
last 7d
2c · Connection card
PCO form 980662
0
0 in last 90d · practice gap
last 7d / 30d / 90d
2d · Came back · 2nd visit
"stick" rate
—
requires Check-Ins API or returning-visitor flag
14d window
New people by window · PCO
Stage 3 goal: 85% of first-time attenders attend 101
→ target ~65 of 77 new last 7d
actual: ~? (101 not run last 7d)
no class — TBD
Conversion mechanisms · what pulls people deeper
Stage 2 → Stage 3+ bridge
Stage 2 attendance is the largest pool we control. The mechanisms below are how we move that pool toward the deeper-step stages (101, small group, serving, member). Mailchimp is the most-instrumented mechanism today; mobile app and in-service announcements will join as data sources come online.
Stage 2 · attending
mechanisms
Stages 3–7 · deeper
Mailchimp Live
~28
Stage-3-action clicks · last 30d
1,080active CCM list size
14campaigns sent · 30d
5,594emails sent · 30d
~50%open rate (lifetime 47.8%)
Top Stage-3 CTA clicks (last 30d):
- 19 Google Form (Plan-a-Visit / Connect Card eq?) docs.google.com/forms/.../1FAIpQLSdLCu...
- 9 ChurchCenter event registration churchcenter.com/registrations/events/3573980
CTA conversion rate: 28 stage-3 clicks ÷ ~5,594 sent = 0.5%. Industry typical for newsletter CTAs: 0.5-2%.
Mobile App Coming
Subsplash + Church Center app DAU/MAU + push-notification CTA tap-throughs.
Eventually pulls Stage 2 → 3+ via in-app deep links to event reg, group browse, sermon-watch, daily devotionals.
Eventually pulls Stage 2 → 3+ via in-app deep links to event reg, group browse, sermon-watch, daily devotionals.
In-service · QR / Print QR ready
QR-tracked CTAs
UTM-tagged links scanned during service · captured by GA4
Coming next: per-CTA QRs in bulletin (101 signup, group browse, give, Connect Card) — same UTM pattern,
Build a QR code at /_qr
utm_campaign swaps to identify the CTA. GA4 reads scan counts by campaign tag → live count populates this card.
Self-serve QR builder — paste URL, optional label/date, get a logo-embedded UTM-tagged PNG. No email needed.
Deeper step zone · 90-day Next Step target
Every newcomer who crosses the seam reaches at least one of stages 3–8 within 90 days.
3
Attend 101
DiscipleshipCCM 101 — onboarding for those interested in getting plugged in
PCO event "101" · also 2 Membership Classes as PCO Groups (id 2861135 / 2861157)
Last class TBD · regen PAT for Registrations scope
2
Membership Class group memberships
current state
— next 101 TBD
Stage 4 goal: 50% of weekly attendance avg in a small group
→ target ~100 (50% of est. 200 attenders)
actual: 27 across 16 groups
27% of goal ▼
4
Join a small group
Discipleshipcommunity-level commitment
PCO Groups · 16 active groups · 27 total memberships
Live
Total memberships
sum across all groups
27
across 16 active groups
current state
Functionally inactive
groups with 0 members
7
7 of 16 active groups have zero members
current state
Top groups by membership
Stage 5 goal: 50% of attenders give
→ target ~100 givers
actual: not measured (Giving API not connected)
deferred
5
Tithe
Generosityfirst gift recorded · ongoing or recurring giving
ChurchCenter Giving · API access not yet granted (per Jeff)
Deferred
—
no Giving API
scope decision pending
PII-sensitive
Stage 6 goal: 40% of weekly attendance avg serve
→ target ~80 servers
actual: 0 form submissions / 7d (last 90d: 1)
0% of goal ▼ form-based proxy weak
6
Serve somewhere
Empowermentjoin a serving team — kids, hospitality, AV, worship, etc.
PCO form "Serving At Christchurch Miami" (id 1015764) · Services API not yet probed
Form live
Services API to wire next
0
serving form / 7d
90d total: 1
— form barely used
Stage 7 goal: TBD
membership target not yet specified
actual: 2 members in active membership classes
no goal set
7
Become a member
Empowermentformal membership in the Faith Family
PCO Groups: Membership Class (2861135) + II (2861157) — both have 1 member each
Live
2
in membership classes
current state
— next class TBD
Lifetime · ongoing calling
Mission outcome — not measured against the 90-day clock. Largely qualitative.
Stage 8 goal: 20% of weekly attendance avg share Jesus
→ target ~40 disciple-makers
actual: not measured
qualitative
8
Share Jesus with others
Empowermentdisciple-making · the calling that never ends
Proxies: invite tracking · baptism sponsorship · group/team leadership
Mostly qualitative
—
qualitative · editorial rail
2 baptisms YTD
—
Three newcomer stories · last 30 days
Newcomer story 1
Nicole L.
2026-05-05Added to PCO (0d ago)
No follow-up event recorded (0 days)
No small group · no workflow card · no Connect Card
Newcomer story 2
Harrison V.
2026-05-04Added to PCO (0d ago)
No follow-up event recorded (0 days)
No small group · no workflow card · no Connect Card
Newcomer story 3
Christian V.
2026-05-04Added to PCO (0d ago)
No follow-up event recorded (0 days)
No small group · no workflow card · no Connect Card
Of the 100 most-recent newcomers in PCO, 0 are in a small group and 0 have an active workflow card. These three stories are typical, not exceptional. Pattern recognition: the connection between "added to PCO" and "in active follow-up" is structurally broken.
Mailchimp campaign performance · last 10 campaigns
Open rate trend · @christchurchmiami audiences
Open rates from 33 sent campaigns in last 90 days. CCM's 1,080-member primary list has a 47.8% lifetime average open rate; recent campaigns are mostly hitting 40-65%.